Last weekend was Mother’s Day, so it’s an excellent time to examine what the most powerful conservative think tank in America is planning right now for the women in your life.
The same outfit that wrote Project 2025 and watched the Trump administration follow their playbook virtually to the letter, has been busy assembling a 90-page tract called “Saving America by Saving the Family.”
It maps out a future in which American women are stripped of their right to vote without their husbands’ paperwork, denied access to contraception and abortion, pushed back into the home, and reduced to what Heritage’s new American Citizenship chair Scott Yenor calls the “heroic feminine” of motherhood and wifeliness. It’s quite a Mother’s Day card from the people who claim to revere motherhood the most.
Scott Yenor wants:
— To make gay sex illegal in America again,
— Divorce to be “difficult to get or proscribed,”
— Adultery and sex between unmarried consenting adults (he calls it “fornication”) criminalized, and
— The Civil Rights Act to be “scaled back” so that businesses, schools, and “every other institution in the country” can once again discriminate against women, queer people, and minorities the way they used to.
And just a few months ago, the Heritage Foundation, the same outfit that wrote Project 2025 and watched the Trump administration follow their playbook virtually to the letter, hired Yenor to chair its American Citizenship Initiative.
When pressed about Yenor’s record, reported in detail by The Guardian and LGBTQ Nation, Heritage didn’t quietly walk anything back. They instead invoked their “One Voice” doctrine, which means that what one Heritage staffer says is what the institution stands for, and they loudly stood by him.
Even some of the foundation’s allies at The Atlantic winced publicly, but Heritage reportedly didn’t budge. This is what billionaire-funded Christian nationalism looks like in 2026, and it’s been the project, almost without interruption, ever since the Reagan Revolution
Most Americans don’t know how the Heritage Foundation came to exist; I’ve been telling this story on the radio for more than two decades because it matters. In 1971, a tobacco lawyer named Lewis Powell wrote a confidential memo to the U.S. Chamber of Commerce arguing that the American “free enterprise system” was under attack from “the college campus, the pulpit, the media, the intellectual and literary journals, the arts and sciences, and from politicians.”
His prescription was that corporate America needed to fund its own intellectual infrastructure, think tanks and university programs, legal centers, and media outlets that would shift the country’s political center hard to the right and protect billionaire wealth from democratic accountability.
Two months after writing that memo, Nixon nominated Powell to the Supreme Court.
In 1973, beer baron Joseph Coors read the Powell Memo, decided American business was “ignoring a crisis,” and wrote a $250,000 check to launch the Heritage Foundation alongside Paul Weyrich, the man who later coined the phrase “Moral Majority” and famously told a room of 1980 evangelical leaders that conservatives don’t actually want everyone to vote because “our leverage in the elections quite candidly goes up as the voting populace goes down.”
Heritage was, from day one, a vehicle for translating Powell’s memo into operational policy, and that founding circle of donors, Coors plus Bradley plus Olin plus Scaife plus Koch, never really left.
According to a DeSmog analysis of Project 2025’s funders, six billionaire family foundations bankrolled Heritage’s blueprint for the second Trump administration: Bradley, Coors, Koch, Mellon, Seid, and Uihlein.
Same families, same project, more than half a century of the same handful of fortunes funding the same grinding assault on democracy, women’s rights, civil rights, and any policy that would tax great wealth or restrain corporate power.
What’s new is how openly they’re saying the quiet parts now.
Heritage’s 90-page tract “Saving America by Saving the Family,” the subject of a thorough investigation by Billie Jean Sweeney for Important Context, lays out a vision that overturns marriage equality, denies the existence of trans people, eliminates no-fault divorce, and uses federal Medicaid dollars as a weapon against any state that disagrees.
The document opens with the sentence “The Founding Fathers were, quite literally, fathers,” which gives you a pretty clear sense of where they’re going. They’ve invented a problem they call a “birth dearth” and identified the culprits: women being educated, women working outside the home, women using contraception, women existing as autonomous people.
As Mehmet Oz, Trump’s administrator for Medicare and Medicaid, said recently, “One in three Americans is under-babied.” White Americans, of course.
Anybody who’s read 1930s European history will recognize what’s going on here.
The Nazi regime’s Mutterkreuz, the “Cross of Honor of the German Mother,” handed out medals to Aryan women who produced four or more children while sterilizing those it considered unfit, and the Lebensborn program ran maternity homes designed to manufacture “racially valuable” babies for the Reich.
Heritage isn’t there yet, but the ideological architecture is the same: women as reproductive vessels for a state-defined ideal, with the full weight of federal policy bent toward forcing them into that role.
Civil rights attorney Michelle Uzeta, who runs the Disability Rights Education and Defense Fund, told reporters the through-line is “government-sponsored devaluation of entire communities, informed by eugenic thinking,” and that’s not hyperbole, that’s what the documents say when you read them carefully.
The operational arm at HHS is staffed accordingly. Russell Vought, Trump’s OMB director and a self-described Christian nationalist who co-authored Project 2025, has spoken with revulsion of “the transgender sewage that’s being pumped into our schools and institutions.”
e research analyst, is now senior White House advisor at HHS. His sister Casey Means, whose surgeon general nomination Trump just withdrew on April 30 after Senator Bill Cassidy refused to support her, told Tucker Carlson that birth control “shuts down” a woman’s “life-giving nature,” and Trump immediately replaced her with another vaccine-skeptical Fox News contributor, radiologist Nicole Saphier.
Natalie Dodson, a named Project 2025 contributor, runs the Office of Population Affairs that decides Title X family planning rules, and the first Trump-era domestic gag rule, in effect from 2019 to 2021, forced 981 clinics out of the program and cut the network’s patient capacity in half, leaving six states with no Title X provider at all. The current administration has signaled it will repropose the gag rule, and Trump’s 2026 budget proposes eliminating Title X entirely.
The most useful place to watch how the playbook actually operates on the ground is Missouri.
Voters there passed a constitutional amendment in November 2024 protecting abortion rights with 52 percent of the vote, and the Republican-controlled legislature simply ignored them and referred a counter-amendment to this November’s ballot that would repeal the protections voters just enshrined.
To boost their odds, they bundled in a permanent ban on gender-affirming care for trans minors, even though Missouri law already bans that care. It’s pure ballot candy, bolted onto an abortion ban specifically because polling shows the trans-care provision boosts support for the abortion ban among voters who otherwise wouldn’t go along.
Divide and conquer, in other words, weaponized at the ballot box to overturn the explicit will of the voters.
This is what I wrote about in The Last American President: the slow, methodical, billionaire-funded conversion of American constitutional democracy into something that more closely resembles a “Christian” white supremacist oligarchy with a theocratic veneer.
The people running this project are not hiding it anymore. Yenor isn’t hiding it, Vought isn’t hiding it, and Heritage’s “Saving the Family” tract isn’t hiding it either.
They’re telling us, in their own words, that they want to recriminalize gay sex, eliminate no-fault divorce, force women back into the home, gut the Civil Rights Act, and use federal funding as a chokehold on any state that resists.
And while Heritage and its think-tank allies map out the cultural policy, their allies in Congress are working to rig the franchise itself so that the populations most opposed to all of this can’t actually vote any of it down.
The SAVE Act, which Republicans in the House passed in expanded form on February 11 as the SAVE America Act, would require every American to produce documentary proof of citizenship in person at an election office in order to register or re-register to vote.
The Brennan Center estimates that more than 21 million eligible American citizens lack ready access to those documents, and the League of Women Voters puts the number of American women whose paperwork doesn’t match their current married name at 69 million, all of whom would suddenly need to dig up a birth certificate, a marriage license, proof of a legal name change, and matching photo ID just to vote.
Trans Americans, naturalized citizens, older Black Americans born in the pre-civil-rights South who were never issued birth certificates in the first place, college students, military families stationed overseas, rural voters who’d have to drive hours to a county office, and the millions of working-class citizens who simply can’t afford a passport would face the same wall.
Senator Mike Lee of Utah, one of the bill’s chief Senate champions, has publicly tied its passage to Republican prospects in the 2026 midterms, which is about as close as a politician gets to admitting on the record that the entire point of the bill is to keep women, trans people, young voters, and Americans of color away from the polls so the Heritage agenda doesn’t get voted down by the majorities that consistently oppose it.
So here’s where you come in. Call your senators through the Capitol switchboard at 202-224-3121 and tell them you oppose Nicole Saphier’s surgeon general nomination, you oppose any reimposition of the Title X domestic gag rule, your oppose the SAVE Act, and you expect them to say so publicly.
If you’re in Missouri, or you know someone who is, get involved with Abortion Action Missouri and the ACLU of Missouri right now, because Amendment 3 is on the November ballot and the divide-and-conquer strategy works only if voters don’t see it coming.
Check your registration at vote.org, track state-level legislation through openstates.org, and support the Guttmacher Institute, Planned Parenthood, and the Center for Reproductive Rights with whatever you can give.
And share this article and HartmannReport.com with everyone you know. The billionaires funding this project are betting that ordinary Americans won’t connect the dots from Powell to Coors to Yenor to Project 2025 to the ballot in Missouri this fall, and the only way to prove them wrong is to make sure those dots get connected loudly, publicly, and everywhere we can manage it.
